There are several factors that contribute to a business’s success, such as a good location, quality products and services, and a well-planned marketing strategy. But one important component that every company should have is a reliable customer relationship management (CRM) system.

Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio.

When it comes to increasing your employees’ efficiency and productivity, technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs within your organization. If you’re looking to stay ahead of the competition, you need to ditch the traditional ways of working and follow the tips below.

More and more businesses today are seeking ways to run their operations optimally from top to bottom, a huge reason behind the proliferation of order management systems (OMSs). Find out if your business will benefit from one.

First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.

The effectiveness of your business's day-to-day operations is the best indicator of whether your customer relationship management (CRM) software is performing to expectations. CRM is revolutionizing the way businesses interact with customers, but are you integrating CRM into your business in the best possible way? Learn how you can transform your business with the following best practices:

Always update customer information

A CRM system is only effective when the data it provides is current.

Have you seen folks wandering around, staring at their phone like it was a map pointing to a pot of gold? Or ordering pizza over a Facebook conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones.

It’s one thing to collect your business’s data, but turning that information into insights that propel your organization toward growth is quite another. Analyzing your data can be daunting, but it shouldn’t get pushed to the bottom of your to-do list.

Imagine having artificial intelligence assistants (AI) like Siri or Cortana as your company’s customer service agents. It sounds fantastical now, but it’s slowly turning into reality. For many organizations, integrating AI into their systems is the next logical step in innovating customer support.