When working remotely, there are many tools your business can use to communicate. You have email, old-fashioned phone calls, internal discussion forums, and issue tracking software. However, if you want to dramatically improve business performance, softphones are the way to go.

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection system in place.

The effectiveness of your business's day-to-day operations is the best indicator of whether your customer relationship management (CRM) software is performing to expectations. CRM is revolutionizing the way businesses interact with customers, but are you integrating CRM into your business in the best possible way? Learn how you can transform your business with the following best practices:

Always update customer information

A CRM system is only effective when the data it provides is current.

The cloud is the perfect solution for small- and medium-sized businesses like yours. For a small monthly fee, you get access to cutting-edge technologies and 24/7 support from a team of cloud experts. But without proper management, cloud costs can quickly go over your budget.

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.