Marketing automation has become an essential part of every business’s marketing strategy.
Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these benefits.

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP).
MSPs defined
MSPs are companies composed of specialists from various IT fields.

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions.

In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit.

Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.

IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual.

Multiple things can disrupt the operations of small- to medium-sized businesses (SMBs), such as natural disasters or cyberattacks. This can lead to lost revenue, or in some extreme cases, business closure. But having a concrete business continuity plan (BCP) in place will help your business recover quickly after a disaster.

More than being a global health crisis, the COVID-19 pandemic is also upending the global economy. Many businesses find themselves facing the grim reality that if they don’t find a way to adapt to the crisis, they’ll end up closing their doors for good.

Despite businesses' reservations, remote working comes with numerous benefits, including lower overhead expenses and improved productivity. And with the coronavirus pandemic forcing employees to work from home, this might just be the tipping point for remote work to become the norm.

Businesses and consumers are facing a lot of uncertainty because of the coronavirus pandemic. As COVID-19 continues to spread, the only thing that seems certain is that it will impact businesses, particularly the way they operate and use technology.

Increased reliance on communications technology
The need for remote interactions and stronger communications technology will inevitably increase.