7 Types of video content to boost your marketing campaigns

More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you connect and build deeper relationships with your target audience.

How to secure customer data collection

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients' needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties.

Ensuring business continuity with cloud technology

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage.

Business intelligence tools: Why every SMB should use them

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many SMB owners are wary of spending too much on BI. Fortunately, there are plenty of budget-friendly BI tools and resources available for your SMB nowadays.

What are identity and access management systems?

Businesses frequently deploy strong antivirus software and firewalls to protect themselves against cyberattacks, but relying on just those is not enough. A cutting-edge identity and access management (IAM) solution is essential for protecting your digital assets from hackers, rogue employees, and weak passwords.

UPS: A must-have for network equipment

An uninterrupted power supply (UPS) is an essential component of a business’s IT network. It ensures that networking equipment stays operational during power outages or failures. This allows you to stay online so you don’t suffer the productivity- and profit-draining impacts of a power outage, especially one that happens without warning.

How embracing new tech can benefit your business

Keeping up with changes in business technology can be difficult for small- and mid-sized businesses like yours. However, upgrading your company’s technology is something you can’t afford to put off or ignore completely — not if you want to stay relevant and competitive.

Don’t believe these disaster recovery myths

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. However, many business owners still cling to some DR myths that can safely be disregarded, such as these three.
Myth 1: Tape backups are the best DR solution
Tape backups are physical objects that deteriorate over time.