Many IT experts predict that more businesses will gravitate towards the Internet of Things (IoT). This statement is hard to dispute considering that smart thermostats and refrigerators are already in widespread use. But internet-connected appliances aren’t the only thing IoT has to offer.

Marketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer.