Images are invaluable components of a website because they can help promote your products or services to potential customers. However, if your images are not optimized, visitors to your website will find it difficult to navigate through the pages because of slow loading times.

When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.

Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a business. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more closely at the images on your site.

No business owner should ever be embarrassed by their website. It’s worth the effort to run through everything with a fine-toothed comb and ensure your online customers are getting the best possible experience. We’ve rounded up the top six website elements you need to invest in.