Connecting with your audience: Video as a brand building tool

Video marketing revolves around the promotion of a brand and its services or products through the use of video content. Its goal is to drive sales, foster social network engagement, augment website traffic, accumulate email signups, and elevate customer service standards.

Disaster recovery plan: Key steps to protect your business

As a business owner, you know that data security is paramount. It’s therefore essential to ensure you have taken all necessary steps to protect yourself against potential data loss events, such as data breaches and natural disasters. In this essential guide, we will outline the key steps you should take in creating a disaster recovery plan (DRP). Following these can save your business from an incredibly costly catastrophe.

Get your eCommerce business ready for the holiday rush

With so many eCommerce businesses out there, it’s important that your brand makes a good impression and offers a smooth, enjoyable shopping experience. Here are some ways you can make sure you attract customers to your site and that they have the best possible online shopping experience this holiday season.

What to consider when selecting an MSP

The business IT landscape keeps evolving rapidly. This can make it difficult for business owners to keep up with the latest trends and changes, let alone manage their own IT systems. Fortunately, they can outsource their IT needs to a managed IT services provider (MSP).
What is an MSP?
An MSP is a company that offers comprehensive IT support and management for businesses.

Be prepared for disasters: Business continuity planning for SMBs

Disasters can happen to anyone, and when they do, it can be difficult for small- or medium-sized businesses (SMB) to get back on their feet. Your business could be at risk if you’re not prepared for a natural disaster or an unexpected emergency. Here are a few tips to help keep your business afloat during tough times.

Maximize your efficiency with these Outlook tips

Millions of businesses worldwide use Microsoft Outlook, preferring the free web-based email and calendar service over its many competitors. Outlook also offers tasks and contacts management capabilities, among other nifty features that will help you work smarter and boost your efficiency.