Data loss, whether caused by equipment failure, human error, natural disasters, disgruntled employees, or cyberattacks, is a major threat to your business. If you’re not prepared, losing sensitive data can bring your business to a grinding halt. Fortunately, the following backup solutions can help prevent such a scenario.

Are you looking for ways to improve your email marketing campaign? Do you want to deliver relevant and personalized content to customers and potential clients? If you answered yes to any of these questions, then you should consider automating your email campaigns.

More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you connect and build deeper relationships with your target audience.

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients' needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties.

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage.

People are visual creatures, so we interpret visual data better than written words. That’s why most businesses turn to dashboards to present data in a way that’s easy to understand. Here are some common uses of dashboards across various business functions.

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many SMB owners are wary of spending too much on BI. Fortunately, there are plenty of budget-friendly BI tools and resources available for your SMB nowadays.

Businesses frequently deploy strong antivirus software and firewalls to protect themselves against cyberattacks, but relying on just those is not enough. A cutting-edge identity and access management (IAM) solution is essential for protecting your digital assets from hackers, rogue employees, and weak passwords.

Are your IT assets contributing to your business’s profitability and overall growth? If you can't tell whether your IT is helping you turn a profit, it's time to seek the help of professionals who can evaluate your technology's performance and spot any anomalies before it's too late.

An uninterrupted power supply (UPS) is an essential component of a business’s IT network. It ensures that networking equipment stays operational during power outages or failures. This allows you to stay online so you don’t suffer the productivity- and profit-draining impacts of a power outage, especially one that happens without warning.